Inside Look: “The Secrets of Driving Digital Transformation”
Thursday, July 27 | 3-3:30 p.m. ET
For a traditional media outlet, adding digital to your product mix can feel like getting into uncharted waters. Join us as we share how a leading publisher navigated the digital revolution. We’ll share how this organization leveraged a 40% increase in digital gross sales to complement their traditional product base and stem their loss of print revenue. Plus, we’ll share practical tips for how your business can do the same—all without overwhelming your existing resources.
Presenters: Tracy Kersting, Senior Manager – Partnership Marketing and Gene Daly, Vice President – Strategic Partnerships, Vivial Media
LMA Members FREE | Media Association Members $29 | Non-members $59
