Press & Blog

Local Media Webinar Delves into Digital Transformation

Inside Look: “The Secrets of Driving Digital Transformation” Thursday, July 27 | 3-3:30 p.m. ET For a traditional media outlet, adding digital to your product mix can feel like getting into uncharted waters. Join us as we share how a leading publisher navigated the digital revolution. We’ll share how this organization leveraged a 40% increase in digital gross sales to complement their traditional product base and stem their loss of print revenue. Plus, we’ll share practical tips for how your business can do the same—all without overwhelming your existing resources. Presenters: Tracy Kersting, Senior Manager – Partnership... read more

2017 MIZZOU Football Tickets/Newspaper Ad Trade-Out Proposal for MPA Member

For the 27th consecutive year, the University of Missouri Athletic Department is working through Missouri Press to arrange a “football-tickets-for-advertising trade-out.” Mizzou’s Athletic Department is offering MPA newspapers an allotment of tickets for the season-opening home game with the Missouri State Bears on Saturday, Sept. 2. Game time is to be determined. You may use these tickets for your newspaper family, for your advertisers, for promotions, etc. The program, which is strictly voluntary, involves the publishing of Mizzou athletic display advertising in your newspaper(s) in return for a similar value of tickets (minimum of 6... read more

Effective (and ineffective) phrases for writing killer social media headlines

(Nieman Lab) — Jostling for readers for your listicle on Facebook? Aim for the number “10” in your headline. Trying to promote a story on Twitter? Emotion-based appeals popular on Facebook don’t translate to Twitter. Findings from a BuzzSumo trigram analysis of 100 million headlines published between March and May of this year confirms a lot about the clickbait-y, competitive publishing environment of social media. The analysis reveals nothing particularly surprising, for instance, about the headline phrases that generated the most likes, shares, and comments: “Will make you” was by far the most successful phrase, and emotion-based appeals... read more