What do cross-country road trips, wedding speeches, and social media marketing have in common?
You could wing all three, but it’s probably better to have a plan for what direction you’re heading — especially when it comes to your social media content strategy.
By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.
In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Check them out below.
The Benefits of Using a Social Media Content Calendar
Let’s face it: We’re all busy. And when we’re busy and don’t have a plan in place for the tasks we have to get done, things inevitably slip through the cracks.
Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.
So if you’re not already using a social media content calendar, hear me out:
- Calendars help you get organized to avoid the dreaded scramble when things come up. With a social media calendar, marketers can plan out posts for entire weeks or months in advance, which frees up working hours to strategize for the future — and to dash off any posts about breaking news in your industry. Otherwise, you’ll spend valuable time each day searching the internet for that day’s content to share, which is a known productivity killer.
- A calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message. Social media marketers should take the time to craft custom messages for each network, and doing this in advance will save time throughout the week and ensure that you’re being thoughtful and intentional when you do post.
- Calendars can help you track performance and plan for future posts. Without a calendar, social media marketers are publishing content into the void and are unable to track big-picture and past performance. With a calendar, marketers can look back and analyze which content performed best so they can adjust their strategy accordingly.
- With the help of a calendar, marketers can plan for holidays and observance days, such as National Cat Day, when they can tailor their content and engage with a wider audience.
- Social media calendars improve efficiency. According to Content Marketing Institute, 60% of social media marketers with a documented strategy rated themselves as highly effective, versus 32% of marketers with only a verbal strategy.
Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game.
To view the entire article on HubSpot, please click here.