By: Sara Guaglione
From: MediaPost
Digital advertising revenues are expected to double by 2020, rising to $285 billion, according to a new study from Juniper Research.
The “Worldwide Digital Advertising: 2016-2020” study estimates that ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years.
According to the white paper “Digital Advertisers vs. The Ad Blockers,” global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020.
That’s up from an estimated $160 billion in 2016, despite the growing use of ad blockers — thanks in large part to an average annual growth of 22% in mobile and wearable advertising spend.
Other key findings reveal that mobile advertising is expected to undergo a 64.2% CAGR (Compound Annual Growth Rate) over the forecast period, as users continue to switch to mobile devices as their main browsing device.
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