Digital Media

Targeted Display

MPS will place your message in front of potential customers where and when they spend time online. We utilize targeting segments such as demographic information, website category, browsing behavior, and search habits.

Our platform leverages data from publishers and readers, and pairs it with data from third-party websites across a massive network to target your message to the best possible audience. Your campaign is optimized in real-time, and can be modified at any time to suit your company’s changing needs.

SEARCH ENGINE OPTIMIZATION

Consumers turn to search engines to research products, services or businesses before making purchases. If your company doesn’t show up on search results, you’re losing out on business.

As a badged Google Partner and a Bing Accredited Professional, MPS search team researches the most relevant keywords that apply to your brand, products and services, and monitors these keywords to optimize your search performance. Through this constant research and optimization, we then capitalize on areas of growth to raise your search rankings, website traffic, phone calls, and conversions.

SOCIAL MEDIA

Social media is just like word-of-mouth marketing. By utilizing social media channels such as Facebook, Twitter, Pinterest, etc. our Social Team will strategically develop and manage your social media platforms, helping you increase brand awareness, build relationships, engage with customers, manage targeted social ads, and manage your online reputation.

REPUTATION MANAGEMENT

Your company’s online reputation includes both what you say about your business, and most importantly, what others say about your business. Today, customers use websites like Yelp, Google, Zomato, Tripadvisor, Citysearch, Twitter, and Facebook to voice their opinions, and this constant chatter directly impacts your company’s sales & profit.

Our Reputation Management program helps you claim, correct, and enhance your business information on the top directory sites so that your business appears cohesive online, thus boosting your organic search results.

Once your listings are claimed and accurate, our Reputation Dashboard will display these directories and their accuracy, as well as your user reviews, mentions, and social activity.

WEBSITE DEVELOPMENT

Today’s customers are checking out your business online long before they stop in your store or call to find out more information. Ensure you’re making the right first impression with a professional, device-responsive website or mobile application to engage visitors and turn prospects into leads.

WEEKLY NEWSPAPER WEBSITES

Managing content on a news website is much easier when your website company understands your business challenges. Our newspaper websites are built with news publishers in mind. Concepts such as content sections, articles, editors, reporters and photo galleries are built-in.

In addition, our sites are built with an auto-responsive multi-device template for viewing on mobile and tablet devices, so you won’t have to update three different sites when publishing your content.

CREATIVE SOLUTIONS

The way your business appears is only part of your brand’s message. Each piece of your marketing has an impact — logo, website, social media, ad campaigns — and it has to work together to leave an impression on consumers. Our team of designers and creative thinkers care as much about your success as you do. Our strategic marketing plans and creative will help you reach your best audience with memorable messaging and turn them into customers.

MOBILE GEO-LOCATION TARGETING

Target your message using smartphone GPS location technology. Using these past visits, we can display your ad message to consumers via mobile apps and sites to drive future shopping behaviors.

YOUTUBE TRUEVIEW

TrueView ads differ from traditional pre-roll video ads because they allow viewers to skip ads after 5 seconds, which means that it only counts against your budget when it’s viewed through to completion. Viewers see videos they’re curious about, and you get more views from an audience you know is interested!

YouTube TrueView Ad Campaigns Include:

  • In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
  • Your budget is used when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
  • Your ad message runs as a :15 or :30 video, which also lives on YouTube.

RECRUITMENT PACKAGES

Find the best candidates to fill your company’s open positions with our Recruitment digital display network.

Our robust collection of top, brand-safe websites allow you to aggressively market your openings to targeted potential candidates, keeping your job top of mind, but also leveraging your strong local brand and message.

ONLINE AD NETWORK

Want a way to reach thousands of potential clients all through one online portal? The Missouri Press Service’s Online Newspaper Ad Network provides advertisers with the ability to reach thousands of potential customers reading newspapers online, with only a few clicks.

MPS Online Advertising Network

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